We're website copywriters who believe in pursuing creative passions, reading three books at once, and eating peanut butter right out of the jar. (And yes, we're *technically* identical.)

All About

Haley & Madison

WELCOME TO OUR VIRTUAL LIVING ROOM*

*Note: OUR REAL LIFE LIVING ROOMS HAVE a lot more cats.

Our mission is to help you sell authentically so you can make more money doing what you love.

Have you ever heard the saying "When you love what you do, you never work a day in your life?" Well, if you've ever started a business, you know that's so not true. 

If you're creating your dream job as a small business owner, you know that loving your job means long hours, full plates, and trying to do ten jobs at once. You're a manager, a financial planner, a marketing director, a creative website copywriter...the list goes on and on.

But there comes a point where you realize the juggling act has to stop. Because you're not all of those things, and you shouldn't have to be.





Your Sales Team

As Website Copywriters,

we're ALL ABOUT

passionate people.

And that includes you. Because there's nothing we love more than helping our clients make a difference.

courage & kindness.

Like our girl Brené Brown says, "Strong Back, Soft Front." We believe writing is heart-centered work at its core.

total Inclusivity.

Because words are powerful. We're here for messages firmly rooted in affirmation, liberation, and love.

but our past clients would tell you that our *ZONE OF GENIUS* isn't just words. It's seeing you for who you are and who you could be.

so, WE'RE website copywriters...

We're website copywriters, but our past clients would tell you that our *zone of genius* isn't just words. It's seeing you for who you are and who you could be.

HOW'D WE GET HERE?

THE MILLION DOLLAR QUESTION:

Years ago, when I was coaching my first yoga teacher training, I only enrolled one person...and it was Haley (thanks, sis.). I knew something needed to change, so I did what any chronic overachiever would do: I got obsessed with sales and conversions.

I know what it's like to feel like sales are an uphill battle.

MEET MADISON

Within a year, I went from stressing over sales to enrolling the second-largest training in the company out of over 200 studios. 

And the best part? I didn't spend money on new marketing materials, I didn't have a new influx of interested clientele, and I didn't change or upgrade the program content.

All I did was change my words. 

Years ago, when I was leading my first yoga teacher training, I only enrolled one person...and it was Haley (thanks, sis.). I knew something needed to change, so I did what any chronic overachiever would do: I got obsessed with sales and conversions.

Within a year, I went from stressing over sales to enrolling the second-largest training in the company out of over 200 studios.

And the best part? I didn't spend money on new marketing materials, I didn't have a new influx of interested clientele, and I didn't change or upgrade the program content.

All I did was change my words. 

That's why, as a website copywriter, I write words that do more than sound good.

I'm here to bring sales psychology and word science to traditional website copywriting.

I've helped new businesses grow into six-figure superstars, launched websites that sold out services months in advance, and helped clients more than double their monthly sales. What big goal are we crushing next?

I know what it's like to feel like sales are an uphill battle.

MEET MADISON

You know how some toddlers run towards the ocean with their arms wide open, ready to take on the world?

That wasn't me. When I was little, I was scared of so many things: well-trained dogs, The Rainforest Cafe, even the board game Operation. I was a rule follower and a perfectionist, and I liked to be good at things from the start. But when I graduated from Duke near the top of my class,

I felt as if I'd spent my whole life climbing the wrong ladder.

MEET HALEY

Because even though I loved academia, inside, I was an artist. I was just too scared to say it.

When my husband and I moved to Barcelona in 2020, I fell into copywriting at an agency with all the grace (and luck) of a native English speaker whose Spanish skills start and end with nada.  I thought writing full-time would fill my creative cup, but what it really did was open my eyes to design.

I felt as if I'd spent my whole life climbing the wrong ladder.

Because even though I loved academia, inside, I was an artist. I was just too scared to say it.

When my husband and I moved to Barcelona in 2020, I fell into copywriting at an agency with all the grace (and luck) of a native English speaker whose Spanish skills start and end with nada. I thought writing full-time would fill my creative cup, but what it really did was open my eyes to design.

In Big Magic, Elizabeth Gilbert writes, "Perfectionism is just fear in fancy shoes and a mink coat." When I read that, I felt SO called out.

I didn't major in design. I didn't go to art school. But eventually I realized the only one who could validate my skillset was ME. So I put down my fear and picked up my calling, ready to do the work.

Now, I use copy strategy and intuitive design to make messages powerful on the page and the screen.

MEET MADISON

+ 2 years working as an in-house copywriter

   4 years at Duke University getting our B.A.s in English

+ 2 years managing a 7-figure yoga studio

+ an inbox full of "THANK YOU!"s and happy client referrals

Here's the COPYWRITER math:

SHORT STORY SHORTER?

= 2 goal-obsessed website copywriters all about results

+ 3 copywriting courses and loads of practice and self-study

Quiz Time

YOU'RE a MADISON IF YOU'RE ALSO:

An omnivertType 3 enneagram, Amanda Doyle wannabe, & recovering workaholic

you're a haley if you're also

you too?!

An introvert, Type 1 enneagram, interior design addict, & rescue cat mama

Just Twin Things

Mad & Hale

Our best friends call us

really good vegan food

We're both obsessed with

whose cats are cuter

we can never agree on

we both eloped!

people are surprised that

our personalities, duh

you can tell us apart by

Think we're a match made in word heaven?

BOOK A FREE copy consult

It's casual, it's easy, and there are no strings attached (except for the ones holding up our sweatpants, because #TeamComfy all the way). What are you waiting for?!

before you go...

VIP DAYS

That thing you've been wanting to put out into the world? We're taking it off your plate.

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Website Copy in a Week

Our most requested package is back in business. Need swoon-worthy words on a deadline? Let's make it happen.

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