We're website copywriters who believe in pursuing creative passions, reading three books at once, and eating peanut butter right out of the jar. (And yes, we're *technically* identical.)
Haley & Madison
WELCOME TO OUR VIRTUAL LIVING ROOM*
*Note: OUR REAL LIFE LIVING ROOMS HAVE a lot more cats.
Our mission is to help you sell authentically so you can make more money doing what you love.
Have you ever heard the saying "When you love what you do, you never work a day in your life?" Well, if you've ever started a business, you know that's so not true.
If you're creating your dream job as a small business owner, you know that loving your job means long hours, full plates, and trying to do ten jobs at once. You're a manager, a financial planner, a marketing director, a creative website copywriter...the list goes on and on.
But there comes a point where you realize the juggling act has to stop. Because you're not all of those things, and you shouldn't have to be.
Your Sales Team
As Website Copywriters,
we're ALL ABOUT
passionate people.
And that includes you. Because there's nothing we love more than helping our clients make a difference.
courage & kindness.
Like our girl Brené Brown says, "Strong Back, Soft Front." We believe writing is heart-centered work at its core.
total Inclusivity.
Because words are powerful. We're here for messages firmly rooted in affirmation, liberation, and love.
but our past clients would tell you that our *ZONE OF GENIUS* isn't just words. It's seeing you for who you are and who you could be.
so, WE'RE website copywriters...
We're website copywriters, but our past clients would tell you that our *zone of genius* isn't just words. It's seeing you for who you are and who you could be.
HOW'D WE GET HERE?
THE MILLION DOLLAR QUESTION:
LISTEN. I know what it's like to freaking hate sales. I also know what it's like to be really bad at them. Years ago, when I was coaching my first yoga teacher training, I only enrolled one person...and it was Haley. It literally does not get any more *womp womp* than that.
I know what it's like to feel like sales are an uphill battle.
MEET MADISON
I knew something needed to change, so I did what any chronic overachiever would do: I got obsessed with sales and conversions.
Within a year, I went from stressing over sales to leading a team that enrolled the second-largest training in the company out of over 200 yoga studios.
And the best part? All I did was change my words.
LISTEN. I know what it's like to freaking hate sales. I also know what it's like to be really bad at it. Years ago, when I was coaching my first yoga teacher training, I only enrolled one person...and it was Haley. It literally does not get any more *womp womp* than that.
I knew something needed to change, so I did what any chronic overachiever would do: I got obsessed with sales and conversions.
Within a year, I went from stressing over sales to leading a team that enrolled the second-largest training in the company out of over 200 yoga studios.
And the best part? All I did was change my words.
When I discovered copywriting, it was like a lightbulb moment. I was like: "Wait. I can write for a living, AND help people do what they love? SIGN A GIRL UP."
Now, as a website copywriter, I write words that do more than sound good. I'm here to bring sales psychology and word science to people who have 0 interest in feeling salesy. And I do it in comfy sweatpants. Talk about business goals.
I know what it's like to feel like sales are an uphill battle.
MEET MADISON
When my husband and I moved to Barcelona in 2020, I fell into copywriting with all the grace (and luck) of a native English speaker whose Spanish skills start and end with nada.
TBH, I thought copywriting would be boring. I'd studied English and creative writing at Duke because I wanted to be a writer, not a copywriter. But I took the job as a copywriter, thinking, it's only temporary. (Spoiler: I was wrong.)
I felt as if I'd spent my whole life climbing the wrong ladder.
MEET HALEY
The more I learned copywriting strategies and formulas, the more I fell in love with the challenge of making copy strategic and creative. But even more, writing copy opened my eyes to design.
I knew I wanted to do more than write copy, I wanted to design as well. I felt as if I'd spent my whole life climbing the wrong ladder. I was a skilled copywriter, but a beginner to design. What if I wasn't good?
I felt as if I'd spent my whole life climbing the wrong ladder.
The more I learned copywriting strategies and formulas, the more I fell in love with the challenge of making copy strategic and creative. But even more, writing copy opened my eyes to design.
I knew I wanted to do more than write copy, I wanted to design as well. I felt as if I'd spent my whole life climbing the wrong ladder. I was a skilled copywriter, but a beginner to design. What if I wasn't good?
In Big Magic, Elizabeth Gilbert writes, "Perfectionism is just fear in fancy shoes and a mink coat." When I read that, I felt SO called out. So I put down my fear and followed my passion, ready to do the work.
Now, I use copy strategy and intuitive design to make messages powerful on the page and the screen. Anything we make that's beautiful? It was probably made by *mi.* (And that's that on my progress with Spanish. Free copy for lessons, anyone?)
+ Launch websites that sold out services months in advance
+ More than double their monthly sales
+ Finally feel confident in the future of their business
We've helped businesses grow into six-figure superstars
SHORT STORY SHORTER?
So...what big goal are we crushing next?
+ Rank #1 on Google for their target keyword
YOU'RE a MADISON IF YOU'RE ALSO:
An omnivert, Type 3 enneagram, Amanda Doyle wannabe, & recovering workaholic
you're a haley if you're also
An introvert, Type 1 enneagram, interior design addict, & rescue cat mama
Just Twin Things
Mad & Hale (you can, too)
Our best friends call us
really good vegan food
We're both obsessed with
whose cats are cuter
we ONLY fight about
we both eloped!
people are surprised that
our personalities, duh
you can tell us apart by
