You made something objectively awesome. And now, it’s time to
release it to the world. There’s just one teeny tiny problem...
You made something objectively awesome. And now, it’s time to release it to the world. There’s just one teeny tiny problem...
You don’t know ish
about launch marketing.*
*At least, not enough ~ish~ to feel confident you’ll have a 5 or 6-figure paycheck the first week you launch.
You don’t know ish about launch marketing.*
And to add to your launch stress:
You’ve already sunk a ton of time and effort into creating something you’re proud of
You’ve been putting other projects on pause and hoping it’ll pay off eventually
And planning a launch will take even more time (when you want to make money ASAP!)
In other words, you want your launch to be super successful (with a big launch payday, obvs) …BUT!!!... you *also* want to start making money from your offer ASAP.
So it’s a little tempting to think:
“Do I really need a launch?”
Your burnt-out-business-owner brain is like:
→ “The sooner I put it out there, the better.”
→ “If I just make an announcement post, I could launch tomorrow.”
→ “As long as I have a huge discount, the sales should be fiiiine.”
(If you listen very carefully, you can almost hear all of the copywriters in the world screaming “NOOOOO!!!” to ALL of the above)
But if any of those thoughts have crossed your mind, you’re NOT the only one. In fact…
The majority of business owners NEVER run a launch.
Meanwhile, the most profitable industry leaders* have a launch every time they release a $29 product.
*And as two people in that second group, we know why.
The majority of
business owners
NEVER run a launch.
We're Madison & Haley, aka Maha Copy Co.
hey there!
We started selling our first digital products in 2022. That year, we made $27,000 from our resource shop with minimal marketing, and honestly? We felt like we were WINNING. (Passive income = yay!!!)
But then, in January 2023, we ran our first-ever “official” launch for our Write Your Site Workbook. Our Big Reach Goal was to make $15,000 the week we launched.
But we didn’t make $15,000.
We made $50,000.
That means our Week 1 launch paycheck was almost double what we made in our resource shop the ENTIRE previous year. Fast forward to now: we’ve had $50,000, $150,000, and even $200,000+ launches for our digital resources.
...Which is great news for you!!! Because if you’re growing a small business, you don’t have the time (or the budget!) for a massive and expensive marketing effort.
But WE DO have the time, the budget, and the marketing know-how. And we still don’t spend weeks or thousands of dollars planning our launch marketing to make it successful.
Instead, we focus the majority of our marketing effort on the place where our hottest leads are hanging out:
Instagram Stories.
And here's the kicker:
→ We don’t have a marketing team behind us.
It’s just the two of us writing all the things.
→ We don’t sell any high-ticket offers*
During those launches, our most expensive product was sold for $499.
→ And we don’t spend any money on launch marketing
No contractors. No ad spend. Nothin’.
Instagram Stories are *THE PLACE* to be when you have something awesome to sell.
That’s not a guess — it’s a fact. More than 85% of people use Stories to discover new products, and 50% of Instagram users have bought something after seeing it on Stories. That means approximately 1 billion people have used Instagram to shop!
And the vast majority of people watching your Stories are both A. already following you and B. already interested in what you have to offer. So if you’re not using Stories for a launch, you’re missing out on your hottest leads.
And the best part is Instagram Stories aren’t rocket science.
They’re not complicated like email funnels, they’re not high-stakes like ads, and they don’t need to be expertly designed like sales pages, freebies, and posts.
We prep ALL of our Instagram Stories for a launch in just 1-2 days, and it pays off BIG TIME. You can totally do it, too.
6-Figure Story Launch walks you through the 3 key phases of running a strategic launch on Instagram Stories.
This is where you warm up your audience and *subtly* get them excited for what’s coming.
Phase 1:
Awareness
Now the hype gets real. This is where you get your audience itching for your cart to open because they’re ready to press “Buy.”
Phase 3:
Pre-launch
Finally, you release your offer into the world. This is when you have to put your phone on silent because it’s blowing up with sales.
Phase 3:
Launch
Psst! The majority of the masterclass focuses on Phase 3, because it's where the *copywriting magic* happens.
We'll teach you what to write each day of your launch and how to write it well. (Plus, you can use the structure of our launch strategy for other launch marketing you do, like emails!)
You'll learn
How to build anticipation for your offer before it goes live so you get DMs on launch day like "Immediately purchased! I've been waiting for this!"
Exactly what to post on Stories for the 7 days of your launch to maximize sales and get people to want to buy NOW
How to officially introduce your new offer to your audience (we'll teach you the exact strategy we use to make Launch Day one of the most profitable days of every launch we've run!)
Simple but WILDLY effective messaging techniques to position your offer as the single best option for your target audience
How to use a prelaunch to increase the amount of money you earn during your launch (we'll teach you specific prelaunch strategies to use!)
How to increase urgency and make people want to buy from you NOW (without sounding salesy!)
Even if you never run a launch before, by the end of the masterclass, you’ll know exactly how to launch on Stories.
& When to run your launch to maximize the number of people jumping on your offer!
But 6-Figure Story Launch isn’t just an educational masterclass.
It’s also a fill-in-the-blank
Story launch template.
In the BONUS 7-Day Launch Sequence downloadable, we wrote slide-by-slide IG Story templates for all 7 days of your launch so you can put the strategy into action ASAP!
We even wrote examples for every slide slide, because it wouldn’t be a Maha masterclass without showing you how it’s done!
By the end of this masterclass, you’ll know exactly what to post before, during, and after a launch to confidently sell your offer like a professional copywriter (or two).
It’s also a fill-in-the-blank Story launch template.
Right now, you’re probably like:
Of course Instagram Stories work for you guys. Don’t you have, like, 100,000 Instagram followers?”
We do now! But we didn’t always. And most large Instagram accounts see their conversion rates DECREASE once they’ve grown to our size. Meanwhile, we’ve successfully scaled our income with our audience. And that’s because — plain and simple — we know how to sell!
The strategy in this masterclass isn’t about reaching more people; it’s about effective copywriting. That means it will help you sell your offers whether your audience is 500-strong or 100,000-and-struggling. Speaking of which...
"HOLD UP...
Learning how to run a successful marketing campaign (which is essentially what a launch is) is even more important if:
→ You’re relatively new to business, because you have to build more authority and offer awareness to make people want to buy
→ You’ve already put a lot of time into making your offer, because as a business owner, your time is money (and in this case, you already spent it!)
→ The financial stakes are high, because the future of your business really does depend on how well you can sell!
People often think they don’t need to get serious about marketing until they have a large audience.
BUT THAT’S NOT TRUE!
With 6-Figure Story Launch : The Masterclass, you get:
Basically, you’ll get a complete plan laid out for you — no guesswork, no confusion. Just follow the Story strategy we’ve tested and perfected, and your launch marketing plan = done.
A proven sales strategy to help your audience move past mental blocks and excuses into action
Copywriting strategies to make the value of your offer so undeniable that your people *want* to jump in
Fill-in-the-blank Story templates to help you put the Story strategy into practice as quickly as possible
With 6-Figure Story Launch, you get:
1
2
3
Still have questions?
Ask away.
We don’t walk you through the process of creating and posting a Story! If you have no idea how to post a Story, you can learn how it’s done in our in-depth Instagram Stories course: Sell With Stories.
We recommend this masterclass to anyone who’s ready to launch an offer. If you’re brand new to Instagram and you don’t have many followers or Story views, you can still run a launch on Instagram, but your income potential will definitely be lower. (We can’t promise any specific results. But we CAN promise you won’t have a 6-figure launch if you’re selling a $7 resource to 10 followers. Because math.)
That said, you don’t need 10k, 50k, or 100k followers to start selling or to have a successful launch! In this masterclass, you’ll learn how to convert the viewers you DO have right now, and you’ll gain the strategy knowledge and confidence you’ll need to run more successful launches as you grow.
P.S. If you want to learn how to grow a following on Instagram (without posting reels every day or waiting for a post to *go viral*), check out our masterclass Instagram Content Mastery! In that masterclass, we’ll teach you how to create content on your IG feed that will get more people hitting “Follow.”
It will take about 90 minutes to watch the masterclass and review the templates. More if you need to pause for a snack.
