You made something objectively awesome. And now, it’s time to
release it to the world. There’s just one teeny tiny problem...
You don’t know ish
about launch marketing.*
*At least, not enough ~ish~ to feel confident you’ll have a 5 or 6-figure paycheck the first week you launch.
And to add to your launch stress:
And planning a launch will take even more time (when you want to make money ASAP!)
In other words, you want your launch to be super successful (with a big launch payday, obvs) …BUT!!!... you *also* want to start making money from your offer ASAP.
So it’s a little tempting to think:
“Do I really need a launch?”
The majority of business owners NEVER run a launch.
Meanwhile, the most profitable industry leaders* have a launch every time they release a $29 product.
We're Madison & Haley, aka Maha Copy Co.
hey there!
We started selling our first digital products in 2022. That year, we made $27,000 from our resource shop with minimal marketing, and honestly? We felt like we were WINNING. (Passive income = yay!!!)
But then, in January 2023, we ran our first-ever “official” launch for our Write Your Site Workbook. Our Big Reach Goal was to make $15,000 the week we launched.
But we didn’t make $15,000.
We made $50,000.
That means our Week 1 launch paycheck was almost double what we made in our resource shop the ENTIRE previous year. Fast forward to now: we’ve had $50,000, $150,000, and even $200,000+ launches for our digital resources.
Instagram Stories are *THE PLACE* to be when you have something awesome to sell.
6-Figure Story Launch walks you through the 3 key phases of running a strategic launch on Instagram Stories.
Finally, you release your offer into the world. This is when you have to put your phone on silent because it’s blowing up with sales.
Phase 3:
Launch
Psst! The majority of the masterclass focuses on Phase 3, because it's where the *copywriting magic* happens.
We'll teach you what to write each day of your launch and how to write it well. (Plus, you can use the structure of our launch strategy for other launch marketing you do, like emails!)
You'll learn
Even if you never run a launch before, by the end of the masterclass, you’ll know exactly how to launch on Stories.
& When to run your launch to maximize the number of people jumping on your offer!
But 6-Figure Story Launch isn’t just an educational masterclass.
It’s also a fill-in-the-blank
Story launch template.
Right now, you’re probably like:
"HOLD UP...
Learning how to run a successful marketing campaign (which is essentially what a launch is) is even more important if:
→ You’re relatively new to business, because you have to build more authority and offer awareness to make people want to buy
→ You’ve already put a lot of time into making your offer, because as a business owner, your time is money (and in this case, you already spent it!)
→ The financial stakes are high, because the future of your business really does depend on how well you can sell!
People often think they don’t need to get serious about marketing until they have a large audience.
BUT THAT’S NOT TRUE!
With 6-Figure Story Launch : The Masterclass, you get:
Basically, you’ll get a complete plan laid out for you — no guesswork, no confusion. Just follow the Story strategy we’ve tested and perfected, and your launch marketing plan = done.
Fill-in-the-blank Story templates to help you put the Story strategy into practice as quickly as possible
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We don’t walk you through the process of creating and posting a Story! If you have no idea how to post a Story, you can learn how it’s done in our in-depth Instagram Stories course: Sell With Stories.
We recommend this masterclass to anyone who’s ready to launch an offer. If you’re brand new to Instagram and you don’t have many followers or Story views, you can still run a launch on Instagram, but your income potential will definitely be lower. (We can’t promise any specific results. But we CAN promise you won’t have a 6-figure launch if you’re selling a $7 resource to 10 followers. Because math.)
That said, you don’t need 10k, 50k, or 100k followers to start selling or to have a successful launch! In this masterclass, you’ll learn how to convert the viewers you DO have right now, and you’ll gain the strategy knowledge and confidence you’ll need to run more successful launches as you grow.
P.S. If you want to learn how to grow a following on Instagram (without posting reels every day or waiting for a post to *go viral*), check out our masterclass Instagram Content Mastery! In that masterclass, we’ll teach you how to create content on your IG feed that will get more people hitting “Follow.”
It will take about 90 minutes to watch the masterclass and review the templates. More if you need to pause for a snack.
