For the first time ever, we're spilling our Instagram content strategy.
This strategy helped us earn over $100,000 in our first 12 months of business.
It helped us grow from 700 followers in January 2022 to over 70K in August 2023.
That's a 9,900% growth rate.
And it helped us earn $51,636.80 in 2 weeks during our first-ever launch.
(With no ads. No email marketing. Not even a long-form sales page.)
...And book out our 2023 calendar a FULL YEAR in advance!!!
But before we get into it, here's a question for you.
If you’re like most business owners...
You look to your competitors or favorite IG accounts for inspiration of what to post
You get randomly inspired by things happening in your life (you almost have too many ideas!)
You follow what’s trending and try to post as often as possible (because “consistency is key!”)
Right now, how do you decide what to post on Instagram?
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But if you're doing any of these...
“Their content is so much better than mine. My content will never be that good. I don’t know what I'm doing."
Because constantly looking to your competitors can lead to imposter syndrome.
“I have lots of ideas, but I don’t really know how to tell the difference between the strong ideas and the average ones."
And waiting to get randomly inspired by your life leads to disorganization.
"I'm tired of being on Instagram all the time. It's exhausting. And I’ve been consistent but I’m not seeing results."
And trying to keep up with trends leads to overwhelm and burnout.
Houston, we have a problem.
Because when you have a real content strategy, you post content that YOUR AUDIENCE wants and needs to see. But if your ideas are coming from your life, your competitors, and random trends, you're posting what YOU want to post (or what is *easiest* for you to post.)
"So what exactly IS a content strategy?"
Most content strategies you probably hear about are growth-oriented strategies.
Growth-oriented strategies sound like…
“Post lots of reels.”
“Focus on what's trending.”
“Post every single day.”
Those strategies aren’t necessarily bad. But they’re all about growing your Instagram account, aka: gaining followers. And growing a following isn’t the same as growing a successful business.
Just look at the numbers.
And the biggest problem of all?
All of these ways of creating content are signs that you don’t have a real content strategy.
We’ve had clients with <1,000 followers making $100,000+.
We’ve had clients with <10,000 followers making $1,000,000+.
And we’ve had clients with 100,000+ followers STRUGGLING to book out and make sales.
The truth is more followers don’t directly lead to more sales. That’s why our content strategy isn’t growth-oriented.
It's goal-oriented.
I'm just 20 minutes into your IG Content Mastery masterclass and my brain is popping off with super actionable ideas. Usually, when I'm inspired to create content, I spin my wheels with which direction to head in. With your masterclass I actually know exactly what to do next.
-trupti K.
Ok so...I immediately ordered Instagram Content Mastery, and I'm halfway through...I keep nodding my head while you're both talking...and my mind is seriously blown! You all get the rave reviews for a reason. I am a huge fan.
-ERISA N.
This is the most value I've ever gotten from a masterclass. I cannot tell you the amount of masterclasses I've done and left frustrated that I spent the money. Yours is NOT that. I have tons of insights I can implement immediately!
-Silvana F.
DIGITAL MARKETER & shopify designER
restful living
Coach
Painter & founder of blue pine arts
We're Madison & Haley, professional copywriters and the creators behind Maha Copy Co.
hey there!
Odds are you found us from our Instagram page after binge-reading our highly engaging posts, like 99% of people do. (Your words, not ours.)
See? Told ya.
And here’s the cool part: we don’t do 99% of the stuff most Instagram coaches will tell you to do. We don’t post everyday. We don’t post reels. And we’ve never focused on trending audio.
Instead, we focus on creating high-value, high-quality, GOAL-ORIENTED content. And doing that, we’ve built a highly successful business on Instagram.
(And just to be totally clear: our business didn’t become successful by selling Instagram resources. We're copywriters! We built a successful business on Instagram as SERVICE PROVIDERS!)
As website copywriters, our content strategy helped us…
— Book out our calendar A YEAR in advance
— Grow a waitlist of ~300 people
— And earn over 6-figures
…ALL AFTER JUST 1 YEAR IN BUSINESS!!!
Because the truth is your content can be *the thing* that makes people want to buy from you. It can be the thing that proves your EXPERTISE, cements your AUTHORITY, and makes people CRAVE what you have to offer.
...If you know what kind of content to create.
So that’s what we’re teaching you how to do.
we're teaching you how to create content that draws your ideal audience in and makes them want what you've got.
In Instagram Content Mastery,
You'll learn...
The 4 high-selling content buckets that all of your posts should fall into (this is the foundation of our goal-oriented content strategy!)
25 types of content to create — organized into the 4 content buckets — to make it WAY easier to organize your ideas around what to post
How to get killer ideas for content without ever looking at your competitor's Instagram feed (because the key to good content isn't "just copy what everyone else is doing!")
A foolproof way to turn one simple content idea into 15+ better content ideas (this will totally change the way you brainstorm content!)
The lies you've heard about what you need to do on Instagram to be successful (and what you actually need to do instead)
Examples for various businesses — coaches, bakers, designers, and so many more — so you can see what it looks like in action to turn subpar content into KILLER content
This masterclass will leave you bursting with content ideas and change the way you think about creating content forever.
You know one of our biggest pet peeves ever? When masterclasses give you examples for only one type of business (and let's be real: 99% of the time, it's the speaker's business).
*CUE LOUDEST GROAN EVER.*
In Instagram Content Mastery, we show you SO MANY examples of our high-selling content strategy in practice for a WIDE RANGE of businesses — service-based and product-based businesses alike!
Because this strategy is NOT just for copywriters or IG coaches! This is the same strategy we’d use to create feed content for ANY of our clients: wellness coaches, designers, therapists, photographers, dancers, bookkeepers, and more.
So it’s only fair to show you examples of how it works for those businesses, right?!? We're so glad so many of you agree.
And did we mention the examples?!
We give you real-life examples for BOTH service-based & product-based businesses, so you can see the strategy in action.
“All those examples make it so easy to understand, it’s unbelievable! Plus (VERY IMPORTANT TO HIGHLIGHT FOR ME) it’s the very first time I find someone who can explain how this can be applied to products and not just services…which to me is the ultimate proof that you are the absolute queens of content.”
-chiara Ragusa
founder of koquette media
(BTW, when we posted that review to our Instagram Stories, within MINUTES we got these DMs:)
"I can attest to that, I've spent quite a lot of $$ investing in some [industry-leading] biz coach program and all I got was burnt out and only used like ⅓ of the course I paid 4 figures for. You ladies truly are a fresh breath of air for this industry and your unique & authentic approach to content creation and marketing are SO needed!!"
-Emma Huang, women empowerment coach
"Amen to the product part... It was SO refreshing to see examples of other industries instead of the same coaching-course-creators. Your content buckets are NOT what the rest of the IG folks are teaching. I haven't found what you've taught ANYWHERE and I'm not a beginner either.
-Trupti Karjinni, watercolor Artist & educator
Look at your current feed and understand exactly how to improve every post you’ve posted before
Look at your competitor’s feed and see where they’re lacking and doing it wrong (psst! you can fill that hole!)
Look at the Explore page and understand the strategy behind all of the most highly-engaged-with posts
Identify which of your post ideas have the most potential (and how to improve the ones that don’t!)
By the end of the masterclass, you’ll be able to:
Come up with TONS of highly valuable, actionable content ideas (and really understand what that means!)
Position yourself as an expert and show off your expertise — even if you’re a new business!
And if you buy today,
you can get it for $199
Still have questions?
Ask away.
Yes! If you recently created a business Instagram page for your business, it’s a GREAT idea to grab this masterclass! You’ll be able to skip the months of struggling with not knowing what to post! We wish we’d had this masterclass when we first started our business. That said, you should have clarity on your business itself before you start investing in marketing resources like this. If you don’t know what you’re offering, who you’re offering it for, or what your USP is yet, start there.
If your content isn’t performing very well, it doesn’t matter how long you’ve been posting. It’s a sign you need to improve your content — and most of the time, that starts with improving your content ideas (which this masterclass will help you with!). If you’re not sure if this masterclass would be too basic for you, send us a DM, and we’ll take a look at your feed content and give you our honest recommendation!
Yes! We have examples in the masterclass for both product-based and service-based businesses. The content strategy will work for both, or a combination of both (for example, if you have a service-based business but you also sell products…like us!)
The masterclass is ~70 minutes long. It also comes with a written transcript, if you’d prefer to read or listen rather than watch! It’s recorded in English.
Immediately after purchasing! You’ll be asked to create a Thrivecart account where you can access the masterclass and rewatch it whenever you’d like.
Forever! If we ever add to the masterclass in the future, you’ll also receive the updated version.
Absolutely yes! 6-Figure Instagram Content is plug-and-play, but it’s not educational. This masterclass gives you the education to put 6-Figure Instagram into practice with more skill, and show you examples that will make it easier to fill in the templates in 6-Figure Instagram. If you bought 6-Figure Instagram and it feels overwhelming to you, DEFINITELY grab this masterclass! We’ve had SO many people purchase both resources — they complement each other beautifully.
Killer Carousels teaches our WRITING strategy (specifically for educational carousels). Instagram Content Mastery teaches our CONTENT strategy for feed content in general.
Generally, we recommend starting with Instagram Content Mastery, but if you already grabbed Killer Carousels, you’ll still get the most out of Instagram Content Mastery! The information doesn’t overlap, and ICM will help you come up with better IDEAS for your carousels. We highly recommend grabbing both!
Yes! If you join our email list, you’ll get a 10% discount code you can use on your first purchase in the Maha Copy Shop. We also offer discounts for the following communities: BIPOC, LGBTQIA+, teachers, the disabled community, and for countries with astronomical exchange rates. DM us @mahacopyco for a personalized discount code if any of those circumstances apply to you.
Due to the nature of digital products (meaning: since you can’t *actually* return it), we don’t offer refunds. If you’re not sure if the course will apply to your business or be valuable for you, reach out to us on IG and we’ll take a look at your feed and give you our honest recommendation!
If you ever binge our Instagram feed and think, "how do they come up with such good content?" THIS IS HOW.
And BTW — your audience could be saying the same thing about you. Grab Instagram Content Mastery now to steal our content strategy for yourself. Your audience will thank you — literally.
If you ever binge our Instagram feed and think, "how do they come up with such good content?"
THIS IS HOW.
