Email funnels will be valuable for most businesses, but there are a few exceptions. For example, if you have a super short sales cycle or services with no ongoing relationship or upsell potential, it won’t be very beneficial for you to build email funnels. (For example: if you’re an emergency locksmith, or a brick-and-mortar business that relies mostly on foot traffic, you’d likely benefit more from Google reviews.)

But if you want to build long-term relationships or if you sell offers that people consider buying (rather than buying on impulse), you’d likely benefit from email funnels. Businesses that will benefit greatly from email funnels include: online product shops, service providers, coaches, consultants, educators, online shops, SaaS businesses, and any business that has high-consideration offers. If your business falls into any of these categories, the Email Funnels Intensive will be applicable to you.

Nope! We totally understand things can get busy. You’ll have access to the course materials even after the 12 weeks are over, so you can complete the tasks on your own time. You can also watch the group feedback videos even if you don’t have a submission. It’ll be valuable for you to hear our feedback on other real, in-progress emails.

No, the lessons in this intensive are intentionally dripped over 12 weeks to make the work feel sustainable and not overwhelming. Unfortunately, we’re not able to give any individual person early access to future lessons. That said, you’ll likely find 2 weeks goes by fast — especially as we get deeper into the intensive!

6 course modules, dripped over 12 weeks

4 bonus group feedback videos 

2 live Q&A sessions

1:1 feedback on your email map

1:1 feedback on 3 welcome emails

1:1 feedback on 3 nurture emails

1:1 feedback on 3 sales emails

Unfortunately, no. Feedback is tied to each lesson, and we give it week by week. If you join at the Basic level, you won’t be able to retroactively access feedback you missed.

Before the group feedback sessions, you’ll have the chance to submit your Email Task (e.g. your email map or sequence of welcome emails). We will select emails from the submissions that come in before the deadline. Preference will be given to anyone who hasn’t yet received feedback.

In the group feedback videos, we’ll review a selection of participant submissions —offering real-time feedback on things like structure, clarity, and flow. Even if your copy doesn’t get chosen that week, you’ll learn a lot by seeing others get feedback and hearing what we’d change (and why).

In the 1:1 tier, you’ll also get personalized feedback directly on your copy. You’ll submit your tasks (email map, 3 welcome emails, 3 nurture emails, 3 sales emails) as Google Docs, and we’ll leave in-line comments, direct edits, and suggestions—so you’re not just told what to fix, but shown exactly how to make it stronger. Basically, we’ll be your world-class editors.

Nope, this isn't only for Flodesk users! We’ll be demo-ing the tech setup using Flodesk (because it's beginner-friendly and what we use ourselves), but the core strategy applies no matter what platform you're on—whether it's ConvertKit, MailerLite, ActiveCampaign, or something else. The structure of the funnel, the content of the emails, and the logic behind when and how things are sent all translate. You might just need to poke around your platform’s Help Center to set up your backend the same way.

Yes! If you join our email list, you’ll get a 10% discount code you can use on your first purchase in the Maha Copy Shop. We also offer discounts for the following communities: BIPOC, LGBTQIA+, teachers, the disabled community, and for countries with astronomical exchange rates. DM us @mahacopyco for the code if you apply!

Due to the nature of digital products (meaning: since you can’t *actually* return it), we don’t offer refunds. If you’re not sure if the course will apply to your business, reach out to us on IG and we’ll give you our honest recommendation!