"Your emails are emails I actually freakin’ look forward to seeing in my inbox and I love to read. Thank you so much! They’re always so fun to read and full of such helpful information."
– Joanna
"This is the best email I have ever read. I am furiously taking notes. More more more!!!"
– Molly D.
"I usually delete every email I get, but when I see y'all's name I get so excited!! hehe"
– Jaclyn D.
"Now THIS is what I call a sales email! Without even glancing to check the sender, you had me hanging on every word...Bravo for sending one of (if not the) best email ever to grace my inbox."
– Robyn M.
"Best email I've ever received"
– Sarah H.
"This was actually a great email. It’s rare that I read my emails but I read it until the end and told my bf to sign up to your list 😂"
– Nergis Y.
"Y’ALL ROCK SO FUCKIN HARD YO!!!!! My absolute favorite newsletter I’ve ever subscribed to. I need a masterclass on emails (including gif usage) ASAPPPPP!! 🤣🤣🤣"
– Ashley S.
"Your emails are fucking fire! Excuse my French."
– Natalie D.
"On my merry way hopscotching to my Google Drive at 10 p.m., I saw this email and… *drops everything immediately* This might’ve been the greatest email I’ve ever read. 🤣"
– Jordyn R.
"It’s just your first newsletter and I’m already in love with it! 😍"
– Subikshaa C.
"I love seeing your emails pop up in my inbox. Your style of storytelling with teaching inspired how I now write my emails.”
– Aliciana
"The only thing worth reading at 9pm at night is your emails (and Throne of Glass iykyk). Thank you for showing me how personable email marketing can be, it’s really inspiring!"
– Maddison M.
This email had me on the edge of my seat. Well done!
– Rachel P.
"The first email I read from beginning to end without skimming."
– Jaliyah
"If I could like an email I would’ve clicked the button so fast! I really enjoy reading your emails and they are one of the few that I don’t skim through!"
– Madi
"God, I LOVED this email! You ladies are genius!"
– Daniele
"Keep sharing. Keep shining. These emails are one of the few ones I always make sure to read."
– Anum F.
Be honest—
How often do you get a marketing email in your inbox, and think: “Yay! I’ve been waiting for another email from this brand!”
Survey says: probably never.
In fact: we’re willing to bet you rarely (if ever!) read marketing emails from beginning to end. Because the average professional gets a whopping 121 emails a day — and most of them are newsletters and promotions. Sure — you might quickly “open” all of your emails and skim a lucky few. Or you might have 17,879 unread marketing emails sitting in your inbox right now.*
*Haley's current inbox.
Guilty as charged.
As a small business owner, the last thing you want is to waste your precious time writing yet another boring newsletter nobody even reads.
But if you knew your customers would read your emails and actually enjoy them? You’d be blasting off an email right now.
Every $1 spent on email marketing generates an average of $36 in sales. (That’s an average ROI of 3600%!)
Email marketing has a 50 to 100x higher click rate than social media platforms like Facebook and Twitter
And customers who buy products from email spend 138% more on average than those who don’t receive email offers
…Woah. With numbers like that, it’s no wonder every big-time brand and business owner is going hard on your inbox.
Because you’ve been around long enough to know that email marketing has an insanely high return on investment.
*Seriously impressive stats incoming.*
“Okay, but I’m not gonna get those results by sending any old email.”
(True.)
“And I don’t have a huge marketing budget to hire professionals to do it for me.”
(Probably also true.)
“So tell me! What kind of email sorcery are copywriters doing to get amazing results?!”
(Okay, okay. We’ll tell you.)
And right now you might be thinking:
We're Madison & Haley — the only two copywriters behind Maha Copy Co.
hey!
Ever since we started our “Maha Mondays” newsletter 2 years ago, we’ve been getting emails from our audience like this:
If I could like an email I would’ve clicked the button so fast! I really enjoy reading your emails and they are one of the few that I don’t skim through!
This is the best email I have ever read. I am furiously taking notes. More more more!!!
– Molly D.
– Madi
Your emails are emails I actually freakin’ look forward to seeing in my inbox and I love to read. Thank you so much! They’re always so fun to read and full of such helpful information.
– JOANNA
Ladies — this email is a masterpiece. Bravo!!! So happy I started my day with this.
I usually delete every email I get, but when I see y'all's name I get so excited!!
This was actually a great email. It’s rare that I read my emails but I read it until the end and told my bf to sign up to your list!
– Nergis Y.
– KORI
– JAclyn D.
That was literally the most entertaining email I’ve ever read. I’ve got Sell With Stories but if I didn’t already, I would absolutely be buying it now.
This email is SO GOOD!! I was completely hooked the entire way through. Damn, yes, this is how I want my emails to be to my people!!
– Meagan G.
Y’ALL ROCK SO FUCKIN HARD YO!!!!! My absolute favorite newsletter I’ve ever subscribed to. I need a masterclass on emails (including gif usage) ASAPPPPP!!
– Ashley S.
– Grace M.
On my merry way hopscotching to my Google Drive at 10 p.m., I saw this email and… *drops everything immediately* This might be the greatest email I’ve ever read.
Oh my goodness can you just send these everyday?! That was so fun to read and incredibly valuable.
I love seeing your emails pop up in my inbox. Your style of storytelling with teaching inspired how I now write my emails.
– Jordyn R.
– Aliciana
– Lisa
Yup — the *marketing emails* we send once or twice a month get fan mail. (And they bring in thousands in sales, too.) But we didn’t build a dedicated readership by doing what big brands do. Quite the opposite.
Because after reading hundreds of marketing emails, we realized something:
The emails that will make your audience a loyal fan of your business aren’t traditional(ly boring) promotional emails. They’re storytelling emails.
Think about it: If your customers are getting over 100 emails a day, they’re not going to read yours because you used the reader’s first name or a curiosity hook in your subject line. Because every other marketer is doing the same thing..
The fact of the matter is: if you want to be one of the select few brands people are EXCITED to see in their inbox…
You need to learn how to write emails people enjoy reading.
Without even glancing to check the sender, you had me hanging on every word, and as I continued to read to get to the bottom and discover your name, I momentarily paused for an intermission to pop popcorn 'cos entertainment of this calibre requires snacks. This Jen Deck saga had me engaged until the very final word plus had me slapping, hand on knee at the pure genius of this email… Bravo for sending one of (if not the) best email ever to grace my inbox and elicit an immediate desire to hit ‘reply’...definitely a first from me!!! Legendary.
Now THIS is what I call a sales email!
—Robyn M.
→ Your open and click-through rates will skyrocket because every email you send makes people want to come back for more
→ You’ll stop worrying about sounding too self-promotional, because the stuff you send has real value for your audience
→ You’ll start making more sales every time you send an email, even if you only send one a month, because they’re written to convert no matter how often you send them
→ You'll look forward to days when “write an email” is on your schedule, because email marketing is fun. (Yup, we said it. FUN.)
→ And you’ll see occasional unsubscribes, but only as confirmation that someone wasn’t your ideal customer (and not as a sign that your emails suckity suck)
When you know how to use storytelling principles to make every email you send a must-read…
A good storytelling email can even stop people from unsubscribing in their tracks.
A good storytelling email can even stop people from unsubscribing
in their tracks.
I opened this email to unsubscribe (it’s not you, it’s me — please don’t be offended!), but then I got SUCKED IN and remembered just how funny and helpful you are! Not only did I enjoy reading this email (seriously very entertaining, thank you, I needed that tonight), but I got tons of helpful copy tips, which I so desperately need.
I opened this email to unsubscribe (it’s not you, it’s me — please don’t be offended!), but then I got SUCKED IN.
—Sarah A.
If you want to use email marketing to turn leads into loyal fans and buyers?
Storytelling is the place to start.
Long story short:
EMAIL STORYTELLING:
The Mini-Course
It’s FINALLY here — the email marketing course you’ve been asking for! Forget everything you think you know about boring newsletters. In this 2-hour mini-course, you’ll learn how to use storytelling principles to make your marketing emails interesting, valuable, and genuinely fun to read.
Introducing...
Email Storytelling:
The Mini-Course
The only thing worth reading at 9pm at night is your emails (and Throne of Glass iykyk). How you manage to make me giggle every time makes me wanna export PDFs of all these emails lol. Thank you for showing me how personable email marketing can be, it’s really inspiring!
-Maddison M.
I read every. Single. Word. in this email. Sometimes a long email looks a bit daunting. However, this one is superb. I get many emails that pretend to help by offering general tips and advice but you read it and ask yourself “now what?!”. Not the case with yours — practical advice, good examples, and easy to apply. I am so in love with you both.
—Vered B.
I want to study all your emails under a microscope. Most of the time when businesses send me emails, I know I can’t afford what they’re selling right now, even if it is THEE biggest discount ever. But I always end up reading yours right to the end just because it’s fun.... Your emails never fail to deliver.
—Eli W.
This email marketing mini-course is split into 5 actionable modules:
What's inside:
A repeatable formula you can use for every storytelling email
Where to mine for story ideas (whether you want to tell personal stories or not!)
How to create connections between stories and your offers
How To Find Stories Related to Your Offer (Even If Your Life is Boring AF)
Module 01
You'll learn:
You don’t need to write about what’s going on at work right now for your emails be relevant. We’ll teach you how to find fun-to-read stories that easily tie into your offer.
The #1 reason why some stories will always be irreparably boring
How to build story anticipation to keep your audience hanging on every word
The most common story pacing mistakes (and how to fix them!)
How To Transform Any Story Into a Page-Scroller
Module 02
You'll learn:
Even really good stories have the potential to be boring, depending on how you write them. In this lesson, you'll learn the storytelling principles that will keep your readers gripped from start to finish.
The best way to avoid writing a story that falls flat
How to make your emails valuable for your audience, so they come back for more
How to connect a story to your offer in a natural, not-annoying way
Write a Storytelling Email With Us From Start To Finish
Module 03
You'll learn:
Follow along as we take an example of a bad “storytelling” email and rewrite it using all the storytelling principles we’ve covered in the course.
What you should ruthlessly cut out of your emails
How to use formatting to make your emails more readable and exciting
The rules of GIFs: how to choose them, when to use them, and when not to!
Let’s Edit An Example Email to Storytelling Perfection
Module 04
You'll learn:
Writing is 95% editing. The best writers are actually just phenomenal editors. So in this lesson, we’ll show you how we take an email from good to downright great.
The research-backed subject line advice we almost always ignore (and why)
How to test your subject lines for clickability (it's easier than you think!)
The words you should AVOID using...unless you wanna end up in the Spam folder!
How To Write Way Better Subject Lines
Module 05
You'll learn:
The average email open rate is around 20%. Meanwhile, our average email open rate is between 60 and 70%. So in this lesson, we’re giving you our best subject line tips.
*And on top of that*
This mini-course also comes with a FREE resource:
In this resource, you’ll find prompts for stories to tell in your email *and* a messaging flow for how to connect those stories to your offers. And with so many potential stories for each prompt, you’ll never wonder “What should I write about this week?!” again.
Prompts
Email Storytelling Prompts!
Get instant access to our
Email Storytelling Mini-Course today for
$299
(Psst! We’re calling it a mini-course, but don’t be fooled — this is the most complete, in-depth education on how to write a bomb storytelling email step by step. And the storytelling tactics you’ll learn can be applied in ALL of your marketing, not just emails!)
Get instant access to our Email Storytelling Mini-Course today for
You've never sent a marketing email before, but you want to start leveraging email marketing for your business soon and make an impact from the start!
You like the idea of marketing emails that feel personal and personality-filled instead of salesy and predictable
You’d like to start sending storytelling emails, but you feel like your life is totally boring and you don’t know what to write about (we got you!)
You like learning by seeing tons of examples and watching how the pros do it from start to finish
You don't mind writing — you even think you’re an okay writer! — but you don’t know WHAT to write in your marketing emails
BTW — Email Storytelling isn’t for everyone. If you absolutely hate writing, STOP RIGHT NOW and go outsource your email marketing instead.
But this mini-course is perfect for you if…
You’ve sent marketing emails to your email list before, but your click-through and open rates aren’t super high
Still have questions?
Ask away.
Storytelling emails can be BOTH! You can use what you learn in this course to write emails for your weekly “newsletter” or for sales and launch emails. However, we don’t cover the strategy behind email funnels or launches in this course. If you'd like us to create a course on writing email sequences, DM us @mahacopyco and let us know!
Don’t worry — that was us a few years ago. You don’t need to have a freebie or welcome funnel ready to go before you start building an email list and sending marketing emails. Whether you want to launch a freebie or start a newsletter for the first time, this course will help you get higher open and click through rates from the start.
No, this course does not give advice on how to build your email list, but it will help you get higher open and click-through rates from the people who are reading along! (Past clients and customers are more likely to buy from you and become repeat customers, so we suggest starting there!)
