25 Best Showit Website Template Shops of 2023

It’s no secret that Showit website templates are the BEST. With its no-code drag-and-drop experience, Showit is by far our favorite website builder for stunning web design. 

And the cherry on top for new business owners? With a Showit subscription, you get access to Showit’s large portfolio of free website templates. The pro: free Showit templates are custom-created by Showit designers. The con? Generally, they are very simple.

In sum, when you’re a new business owner, free website templates can help you publish a website quickly and easily.

However, when your business and your brand start to grow? It’s time to level up.

Here’s the problem: most free website templates:

  1. Look generic, making it hard to stand out from the crowd
  2. Only include short-form pages, making it hard to rank for SEO
  3. Lack the sales strategy to take your customers from “hi” to “buy”

Long story short? If you want people to buy from you, investing in a high-quality website is an ABSOLUTE MUST.

That’s why we put together a list of our all-time favorite Showit website template shops.

These aren’t your typical overused website templates. Firstly, they’re premium, hand-crafted, and totally customizable templates. Secondly, they’re specifically designed to grow with your business.

To sum it up: you didn’t come to Showit for a generic website. You want a website that fills your inbox with clients, not crickets. You want a stunning website template that captures your brand, your business, and your high-ticket value…without the multi-4-figure price tag of custom web design.

Ready to find your dream site? We’ve done the work for you. You’re so welcome.


1. Maha Copy Co.

Pictured: The Blume Showit Website Template by Maha Copy Co.

Recommended for:

Any service-based business! Especially coaches (wellness coaches, business coaches, etc.) and creatives (designers, copywriters, etc.)

Why they’re great:

What makes Maha Showit templates our #1 pick? Umm…can we say EVERYTHING?!

Yes, they are gorgeous. Yes, they are totally customizable. But the coolest thing about Maha Showit templates? They come with a built-in copywriting strategy.

Twin sisters (and professional copywriters) Madison and Haley are the brains behind these high-converting Showit templates. They noticed two BIG problems:

  1. BIG PROBLEM #1: A lot of people buy website templates and then don’t launch them for MONTHS (or ever) because they don’t know what to write
  2. BIG PROBLEM #2: A lot of templates look pretty with minimal words, but aren’t designed to accommodate a real copywriting strategy.

Maha Showit templates are the ultimate solution. They don’t just give you a gorgeous website design, they give you a professional copywriting strategy to go with it. Because as they say, “design brings more eyes, but it’s your words that sell”.

Plus, they offer AMAZING bonuses. Every Maha Showit template comes with:

  • A Strategic Website Copy Outline, which tells you the strategy behind high-converting Home, About, Services, and Contact pages.
  • A 50% discount on Maha’s bestselling Write Your Site Workbook. The workbook has over 300 writing prompts for every section your website needs, so you can write your entire website like a professional copywriter in one day. Cool, right?!

The Investment:

$550 – $850

Payment plans start from $190/month. They also offer 30% discounts for BIPOC, military, and teachers.

Jump to:

Mid-range Showit website templates ($500-$1000)

Budget Showit website templates ($300-$500)

Most affordable Showit website templates (under $300)


2. Tonic Site Shop

Pictured: The Margarita Showit Website Template by TONIC Site Shop

Signature style: Chic, stylish, editorial, & sophisticated

Recommended for: Coaches, solopreneurs, creatives, photographers, marketing agencies, designers, artists, and service-based businesses

Created by power design duo Jen & Jeff, TONIC is our go-to choice for elevated, modern templates that feel unique to you. Why? First of all, we love that every Tonic template is highly customizable. Tonic templates truly include every page you could ever need. We mean it. Second of all, Tonic templates include many à la carte add-ons. That means you can continue to build onto your site for years to come. 

It’s no wonder they’re the first choice for virtual leaders & educators like Jenna Kutcher and Katelyn James. Even our website was built using a Tonic template (shoutout Paper Plane!). We can attest: they’re as strategic as they are stunning. 

Investment: $850-$1250 USD (Payment plans available)

3. Northfolk Co.

Pictured: The Element Showit Website Template for fitness coaches by Northfolk Co.

Signature style: Chic, modern, elevated

Recommended for: photographers, educators, influencers, bloggers, coaches, and designers

Northfolk Co. offers stunning, high-end websites you can grow into as your business grows. Their premium Showit website templates were designed with entrepreneurs in mind, making them all-inclusive tools to uplevel your online business. We love that Northfolk templates are designed for niche businesses and give you the option of purchasing awesome bonuses, like matching Canva templates and content workbooks. Last but not least, every Northfolk Co. template includes 10% off your Showit subscription. 

The Investment: $597 – $1297 USD (Payment plans available)

4. Saffron Avenue

Pictured: The Jardin Showit Website Template by Saffron Avenue

Signature style: Artistic, stylish, and unique

Recommended for: Photographers, creatives, artists, and solopreneurs

Saffron Avenue has some of the most original, stylish, all-inclusive Showit website templates on the market. We love everything about working with Saffron Avenue: the thought-out designs, the bonuses, and the available add-ons make every Saffron Avenue template feel like one-of-a-kind. Each template even comes with its own specific tutorial to walk you through the customizations of your site. Did we mention their template bundles give you a brand workbook, content planner, and matching social content at a fraction of the cost? They’ve thought through every detail to make the process simple for you. 

The Investment: $1080 USD 


5. With Grace and Gold

Pictured: The Naomi Showit Website Template by With Grace and Gold

Signature style: Clean, classic, elevated, modern

Recommended for: Photographers, designers, and creative small businesses

With Grace and Gold was created by Kelly Zugay and Andra Barkey to serve purpose-driven brands with elevated templates that stand out from the crowd. Their award-winning templates are some of our all-time favorites: each one is stunning, conversion-focused, and totally customizable. 

Another perk to buying a With Grace and Gold website template? You’ll get 10% off your Showit subscription of choice. More importantly, all templates come with access to With Grace and Gold’s signature customization resources. For example, they have a rather detailed content and copywriting guide.

Moreover, Grace and Gold has many awesome pages and canvases to add on. For instance, there are beautiful sales pages and client experience guides. Can you say a copywriter’s dream

The Investment: $500 USD (Payment plans available)

6. Emma Troy Design

Pictured: The Penelope Showit Website Template by Emma Troy Design

Signature style: bold, edgy, sophisticated, & fun

Recommended for: Coaches, creatives, copywriters, podcasters, and solopreneurs

Emma Troy’s designs are everything you’d expect from an experienced designer: original, editorial, and creative. We love that Emma’s templates come with copywriting prompts to help you write powerful headlines and content that converts. And a bonus? Emma offers long-form sales pages as available add-ons. You can build out new offers as you’re ready to sell!

Emma’s templates all come with a 10% off Showit Design Partner coupon code for the first year of your subscription. (As Emma says, #winning!) 

The Investment: $648 USD (Payment plans available)

7. Femme Collective Studio

Pictured: The Muse Showit Website Template by Femme Collective Studio

Signature style: artistic, whimsical, boho, luxe

Recommended for: creatives, photographers, designers, and artists

The Femme Collective describes their design style as “editorial with an edge.” We can see why; their neutral-heavy templates are the essence of digital boho-chic. With a background in custom branding, The Femme Collective’s templates were made to be personal, versatile, and unique. They’re perfect for service-based business owners who think outside the box. 

And if you want your whole website done for you? The Femme Collective offers full template customization for an added cost. Check it out for a hands-free design experience! 

The Investment: $997 USD (Payment plans available)

8. Blissful

Pictured: The Malone Showit Website Template by Blissful

Signature style: Chic, editorial, minimal, neutral, stylish

Recommended for: Photographers, interior designers, event planners

Sydney Robinson is the designer behind the aptly-named Blissful. These Showit website templates are stylish, minimal, and blissfully curated — not surprising for a web designer who has been a Showit Design Partner for over a decade. With 12 templates to choose from in the shop, it’s hard not to find one you love. Plus, they offer a 10% Showit subscription discount if you take their “Find your Perfect Template” quiz. Fun!

The Investment: $750 (Payment plans available)

9. Elizabeth McCravy

Pictured: The Catherine Showit Website Template by Elizabeth McCravy

Signature style: Fun, colorful, bold, & personality-filled

Recommended for: Coaches, creatives, and entrepreneurs

We’re big fans of Elizabeth McCravy’s website templates. Mostly, we think her templates are just so delightful! We love the pops of color, the bold details, and the build-in strategies that help you stand out and sell. As a designer and business strategist, Elizabeth understands what makes a successful online business. Her templates include all the pages you need to grow, like an email list sign-up, a call scheduling page, and a resource library. Another cool thing? Elizabeth McCravy’s template shop also includes sales funnel and podcast kits. Get the confetti ready. 

On top of all of that, Elizabeth has a 60-day money-back guarantee. That means you can buy without stress. It’s nice to feel like she wants you to be 100% positive you LOVE your site. Yeah, pretty great.

Investment: $797 USD

10. Franklin & Willow

Pictured: The Barlow Showit Website Template by Franklin & Willow

Signature style: Poised, feminine, airy, clean, dreamy

Recommended for: Photographers, coaches, virtual assistants, small businesses

Franklin & Willow’s Showit templates come with all of the pages you’ll need to run and grow a successful business — and their designs are super dreamy. Particularly, we love how there are multiple examples of customized templates on their website. You don’t have to imagine what the template would look like if you want a bolder or more colorful feel. Add on top of that the strategic copy placeholders, and their bonuses (a mini-session page and pricing guide pages) and we’ve got ourselves a winner.

Plus, if you’re not 100% satisfied with your template, you can request a full refund within 14 days of your purchase. That’s a trust fall we’d be willing to take.

The Investment: $550-$950

11. Abigail Dyer Design

Pictured: The Belle Meade Showit Website Template by Abigail Dyer Design

Signature style: Stylish, clean, feminine, charming, pretty

Recommended for: Photographers, bloggers, coaches, interior designers, event planners, creative entrepreneurs

Abigail Dyer says “at the end of the day, I just want to create pretty things.” We’d say she’s smashing that goal. These modern website templates each have a touch of southern charm — they are delicate, elegant, clean, and most definitely pretty.

In addition to looking pretty, these sites come with real support. Every Abigail Dyer template includes video and written training resources. All of the support makes it super easy to launch your site successfully. Plus, there are multiple pages and canvases you can add on to your purchase. Examples include an Album page, Pricing page, an FAQ canvas, timeline canvas, and more. 

Last of all, Abigail Dyer is a Showit Design Partner. That means her templates all come with a 10% off your Showit subscription for 1 year. If you love her style, that’s a cool plus.

Investment: $497-$947


12. Digital Grace Design

Pictured: The Gramercy Showit Website Template by Digital Grace Design

Signature style: elegant, bright, light, clean, professional

Recommended for: photographers, wedding vendors, and creatives

The 2019 Showit Designer of the Year, Digital Grace Design creates elegant, sophisticated website templates for wedding vendors, creatives, and coaches. Each Digital Grace Design template comes with built-in copywriting prompts, 50+ video tutorials for customization support, and access to a Simple Showit SEO course. Plus, Sarah’s templates come with 10% off the first year of your Showit subscription. Our take? The value that’s packed into these templates will have you sharing and selling your services in no time.

Investment: $497 USD (Payment plans available)

13. The Autumn Rabbit

Pictured: The Eliza Showit Website Template by The Autumn Rabbit

Signature style: energetic, bold, fun, vibrant, modern, graphic, artistic

Recommended for: creatives, graphic designers, & small businesses

The Autumn Rabbit gets our vote for the most eye-catching templates out there. They specialize in illustrative graphic and web design, and their graphic design expertise adds a unique energy to their templates. With lots of dynamic movement and splashes of color, these Showit website templates are perfect for anyone looking to really stand out. A copywriter’s note: sometimes heavier graphic design elements can take focus away from your copy. We recommend keeping your copy conversational and minimal to work with this style. 

The Investment: $425

14. The Buffalo Collective

Pictured: The Bailey Showit Website Template by The Buffalo Collective

Signature style: bold, soft, earthy, warm, modern

Recommended for: Photographers and creative entrepreneurs

The Buffalo Collective’s website templates are dreamy. The full-page photos, the warm colors, the font pairings…this brand designer knows her stuff. Take note: these templates are heavy on the photos. In fact, the lead designer is also a former photographer. If you’re a photographer, you may have found your perfect template match. If you’re not a photographer, make sure you’ve got professional photos to make the most of these templates.

A cool thing? When you purchase a template from The Buffalo Collective, you also get:

  • 1. tutorial videos to show you how to customize your site
  • 2. a launch checklist
  • 3. and social media launch images.

That’s a lot of extra value!

Lastly, the Buffalo Collective has a Template Install Package. If you don’t want to waste time customizing your template, it’s a great option. They promise to implement your branding, copy, and images in less than a week. 

The Investment: $399 (Payment plans available)

15. Oregon Lane Studio

Pictured: The Horizon West Showit Website Template by Oregon Lane Studios

Signature style: Soft, clean, minimalist, boutique 

Recommended for: Photographers, coaches, wellness professionals, & creatives

Evidently, Oregon Lane Studio creates templates built to last. They have 15+ years of experience designing custom websites and digital brands, and it shows. We love that Oregon Lane’s templates combine a feminine aesthetic with bold, editorial elements; the attention to detail is second to none. Most importantly, they were made with specific industries in mind. That means Oregon Lane’s website templates were strategically designed to fit the needs of your business with less time and less hassle. Each template comes with a Showit video training course, step-by-step instructions, and professional design tips. They’re truly the whole package. 

Investment: $479 USD

16. Davey & Krista

Pictured: The Iona Showit Website Template by Davey & Krista

Signature style: light, bright, clean, minimal, sophisticated

Recommended for: Photographers, planners, creative professionals, florists, educators, e-commerce/online shops

First, Davey and Krista built a successful photography business. Now, they’re primarily brand strategists and designers. Their website templates definitely have a photographer’s touch. For example, they’re full of white space and clean, understated design. However, Davey & Krista’s Showit templates are also strategically built to convert. We love that you can browse their templates by industry to find the best fit for you.

Additionally, these brand strategists have a Showit SEO Course. It has some pretty great reviews if you want to up-level your website template game. 

The Investment: $499 (payment plans available)

17. Holli True Designs

Pictured: The Tumalo Showit Website Template by Holli True Designs

Signature style: feminine, artistic, lush, boho, vibrant, organic

Recommended for: Photographers, creatives, coaches, entrepreneurs, small businesses, bloggers

Holli True Designs offers colorful, personality-filled website templates that feel alive and joyful. Like other photographers-turned-designers, these templates definitely have a photographer’s touch. The full-screen images, the collages, the photo backgrounds…these templates are optimal for anyone looking to showcase beautiful photos. Specifically, creatives, coaches, influencers, and (of course) photographers will love these templates. P.S. The mobile views on these templates are just as beautiful as the desktop views. 

If you want help customizing your template, Holli True Designs has an implementation service. The implementation service is obviously not a budget option. That said, it’s a great option if you’re too busy running a business to polish your website. Additionally, Holli offers an hourly service if you just need a little Showit assistance. Her rate is $125/hour.

The Investment: $397

18. McKinley Media 

Pictured: The Savilla Showit Website Template by McKinley Media

Signature style: Soft, clean, modern, chic, minimalist, trendy

Recommended for: Creatives, coaches, designers, influencers, and women-owned businesses

McKinley Media’s templates bring modern sophistication to your online brand. Bright and minimalist with elegant neutrals and trendy tones, McKinley Media’s templates are great choices for influencers, small businesses and entrepreneurs. Most of all, we’d recommend them as high-quality starter templates.

Notedly, they are less photo-heavy than other templates on the market. Don’t worry if you don’t have high quality images or a ton of content. It’s still easy to make these templates look chic and professional. 

McKinley Media offers a 48-hour implementation package if you want fast, designer-quality implementation.

Notice how they have a Link in Bio Instagram template as an add-on. Influencers, we’re looking at you.

Investment: $497 USD

19. Brand & Bloom

Pictured: The Rose Showit Website Template by Brand & Bloom

Signature style: Bold, edgy, unique, masculine, cool

Recommended for: Entrepreneurs, coaches, 

The rebel in us loves Brand & Bloom’s edgy and bold website templates. The pops of color, the rock ‘n roll font, and the vibey photos give these Showit templates style without compromising strategy. Although there are untraditional elements, the layouts of these templates are quite traditional. Consequently, you can express your out-of-the-box brand and get the benefits of a website template designed to convert.

To sum it up, there are many traditionally elegant, feminine website template designs out there these days. Brand & Bloom offers something a little different. You’ll feel too cool for school.

Investment: $497 USD


20. Gillian Sarah Design

Pictured: The Tippen Showit Website Template by Gillian Sarah Design

Signature style: Clean, polished, natural, & bright

Recommended for: bloggers, photographers, influencers, social media managers, & podcasters

Gillian Sarah Design is a first-choice for female business owners who want to showcase their personality beautifully online. We love that Gillian’s website templates are optimized for niche small businesses to include the perfect combination of pages for your business. Plus, the value included in each template is well worth the affordable cost. Each Gillian Sarah template comes with a video playlist to walk you through the customization process, and lifetime support on all themes! Are you in love yet? 

Investment: $247 USD

21. Moxie Site Shop by Jess Gingrich

Pictured: The Audrey James Showit Website Template by Jess Gingrich

Signature style: Feminine, sweet, fun, young, vibrant

Recommended for: Coaches, Consultants, Virtual Assistants, Photographers, Event Planners, Interior Designers

The Moxie Site Shop features a beautiful showcase of strategic, feminine designs. We love these templates for a few reasons:

Firstly, Jess Gingrich uses the StoryBrand formula. That means these templates are pretty and strategic. The StoryBrand formula makes it really easy to customize with your own copy and content, and finish with a website designed to convert.

Secondly, there is a ton of launch support. You’ll receive a step-by-step course with over 35 videos to help you customize and launch your website.

Finally, Jessica is personally available to help. You’ll get 30 days of email support where you can ask her any Showit template-related questions. That’s a huge advantage, especially if you’re not super tech-savvy.

Investment: $297-$397 (Payment plans available)

22. Roselyn Carr

Pictured: The Manda Showit Website Template by Roselyn Carr

Signature style: artistic, modern, bold, feminine, romantic

Recommended for: Photographers, Influencers, Bloggers, Creatives

Roselyn Carr’s artistic website templates are basic in terms of page volume, but the designs are not even close to basic. In addition to creating beautiful Showit website templates, Roselyn Carr is a watercolor and lettering artist. Her templates often feature her unique creative talents. For example, the Harbor template uses real watercolor details. The Moonstone template includes hand-drawn florals. These templates were made with heart. Our take? The quality definitely outweighs the price. 

The Investment: $229

23. Swoone 

Pictured: The Gilford Showit Website Template by Swoone

Signature style: earthy, moody, modern, stylish, vintage

Recommended for: Photographers, bloggers, interior designers, influencers

Next up: Swoone’s swoon-worthy templates. Swoone has some of the cheapest Showit templates on this list. Despite the price, these templates look incredibly sophisticated. We especially love the Gilford and Boss Lady templates. They are colorful, vibrant, and perfect for a coach or influencer. The majority of Swoone’s templates are more muted and earthy. All of the website templates are basic — they don’t have a ton of pages or canvases. That said, what you get looks pretty high-quality. Swoone describes one of their most basic website templates as “a single page scrolling site that doesn’t look like a single page scrolling site.” So true.

Something else we love? Nearly every template comes with a beautifully-designed pop-up as an add-on. It’s a useful tool and a nice touch. 

The Investment: $149-$199 (except one template, which is $599)

24. Joanna Moss Creative

Pictured: The Tofino Showit Website Template by Joanna Moss Creative

Signature style: pretty, clean, feminine, modern

Recommended for: Photographers, coaches, educators, fempreneurs

Joanna Moss Creative offers pretty, feminine templates. In her words, they’re “designed with a focus to convert your traffic to leads.” The layout includes some basic copywriting guidelines. For example: “Tagline that delivers a clear message”. If you use them to their best advantage, these template promise to get you compliments and leads! Some of the deluxe templates are more costly, but there are also budget options. You can snag one of these lovely little templates for under $300. 

The Investment: $147-$499

25. Mariposa Design Co.

Pictured: The Oakleaf Showit Website Template by Mariposa Design Co.

Signature style: Boutique, rustic, clean, elegant, romantic

Recommended for: Creatives, photographers, bloggers, podcasters, coaches

Husband and wife team Vic and Sasha are the creatives behind Mariposa Design Co. The power couple first built a photography business. Then, they transitioned to branding and web design with Mariposa Design Co. (He’s the copywriter, she’s the designer. Cute!) They describe their Showit templates as “luxury meets affordability” — and we wholeheartedly agree. It’s a budget option that doesn’t compromise on elegance. Bonus points for their video tutorials and customer support to help you along your template customization process. 

The Investment: $200-$395


26. Rachael Earl Design

Pictured: The Kiera Madison Showit Website Template by Rachael Earl Design

Signature style: Dynamic, modern, striking, professional

Recommended for: Photographers, educators, virtual assistants, podcasters, wedding venues

Okay, it’s true — not all of the Showit templates offered by Rachael Earl Designs are under $300. The deluxe templates have more pages and are more expensive. However, there are a few budget-friendly options worth checking out. Rachael Earl has over 10 years of experience as a brand and web designer, and her clean lines, strong branding, and professional layouts make these templates a worthy investment. 

The Investment: $200-$550

Best Showit Template Shops: A Comparative Guide

We know what you’re thinking: there are so many options to choose from! How do you know which option is right for you? Use our comparative guide to compare prices, add-ons, customization services, and more to find the right option for you and your business. Download the Comparative Guide now.


Choosing your favorite Showit website template is only step one.

Here’s the gist: these 25 Showit template shops offer professional, custom-quality website designs — without the custom price. And with Showit’s drag-and-drop functionality, it’s easy to customize your website template to the specific look and feel you’re going for. 

But even the prettiest website template isn’t a salesperson!

To sum it up, great design will help you look professional. Great copywriting will help you make sales. If you want your website to bring you sales on repeat, you need to invest in a professional copywriter or tools that will help you DIY your copy like one. 

That’s where Maha Copy Co. comes in.

Maha Copy Co.’s Copy Shop has every resource you need to DIY high-converting website copy.

And if you don’t have time to DIY, Maha Copy Co. has a Website in a Week copywriting service that gives you strategic, made-to-convert website copy in just 7 short days. Sound too good to be true? Learn more about Maha Copy Co.’s professional copywriting services.

Back to top

+ show Comments

- Hide Comments

add a comment

  1. Thanks so much for including me in this awesome blog post! 🙂 It’s an honor!

  2. nayna says:

    I love your content. It is so spot-on!
    Thanks for sharing.

Leave a Reply

Your email address will not be published. Required fields are marked *

meet your website's new favorite twin team.

Madison & Haley here!

We've got a thing for color-coded spreadsheets, green smoothies, and making websites actually work. When we're not getting mistaken for each other, we write the words that help small business owners thrive financially doing what they love.

ABOUT the authors


Madison & Haley Enos are full-time website copywriters and Showit designers for coaches & creatives.


© Maha Copy Co. LLC 2022. All rights reserved. | Site Credits